Boost Mental & Physical Performance.
Research & Strategy
Campaign Concept Website Design & Development
Video & Animation
Social Media Strategy & Implementation Community Management
PVM has been around for ages. Since the 1970’s to be exact. The company was established as result of intensive scientific research undertaken by the National Institute of Food Research at the CSIR.
The #challengeaccepted campaign was based on the insight that a product that is beneficial for both mental and physical ability is perfect for the challenges of the 2020's. Various executions clearly link back to the consumption context and portrays different demographics in varied situations - perfect for a product with universal appeal.
Social media is supported by ongoing promotions, instore activities and activations at schools and relevant events.