Energy Bar

PVM approached Dieselbrook to take the iconic Energy Bar brand from the 1970's into the digital era.

A complete digital strategy including the design and development of a new website, setup and management of all social media platforms and an overarching campaign to position The World's Original Energy Bar™ as the nutritious snack of choice for South Africans of all ages.

#challengeaccepted.

Boost Mental & Physical Performance.

Project
deliverables

Research & Strategy Campaign Concept Website Design & Development
Promotional Design
Video & Animation
Social Media Strategy & Implementation Community Management

Let's be
Social!

Introducing #challengeaccepted

PVM has been around for ages. Since the 1970’s to be exact. The company was established as result of intensive scientific research undertaken by the National Institute of Food Research at the CSIR.

The #challengeaccepted campaign was based on the insight that a product that is beneficial for both mental and physical ability is perfect for the challenges of the 2020's. Various executions clearly link back to the consumption context and portrays different demographics in varied situations - perfect for a product with universal appeal.

Social media is supported by ongoing promotions, instore activities and activations at schools and relevant events.

With triple digit growth on all social media platforms in the space of a year, we’ve managed to build a solid foundation from which to expand Energy Bar’s cult-like following.

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