Brand Development  /  Food & Beverage

Vigour & Verve

February 15, 2021
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devteam

Vigour & Verve

With the help of the Tsogo Sun team, we envisioned Vigour & Verve as a hip, all-day dining experience with a massive wood-fired pizza oven and funky feel-good atmosphere – the perfect place to grab a coffee or a meal and relax. When Tsogo Sun briefed us to develop a brand for café style restaurants…
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February 15, 2021
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Jeera

Celebrate the roots of Durban Indian Cuisine. Tsogo Sun commissioned us with one clear goal in mind – to develop a brand identity for an authentic Indian restaurant based at Suncoast Towers in Durban.Dieselbrook developed the name, logo, iconography, colour palette, typography, and general imagery.Central to Middle Eastern and Indian cuisine, the cumin seed is…
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February 15, 2021
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Stella

The look and feel is inspired by the meaning behind ‘Stella’ – starfish. Southern Sun The Cullinan is a premier hospitality destination and offers grand hotel accommodation in the heart of Cape Town. For Stella Café & Bar, located on the ground floor of this landmark hotel, we had to ensure that the name and brand…
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February 15, 2021
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Publicity

We were briefed to develop a brand for a Gastropub situated in the bustling Silverstar Casino complex in Johannesburg...Publicity was born. Perfect for grabbing a few drinks with friends after a long day at work We immediately pictured a space where people come together to share a story and a cold beer. We coupled this…
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February 15, 2021
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Toasteez

At Toasteez we are re-inventing all-time favourites With Toasteez, we wanted to re-invent the all-time favourite  - Toasted samies! The brief: create a name and brand that is simple, fun and as flexible as the food on offer. We created a fresh colour palette that was flexible to be used on packaging and would support the…
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February 11, 2021
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Riffs

We partnered with Tsogo Sun Hotels to adapt the Riffs Bar & Grill brand for a new venue in Montecasino. More than just tweaking visuals and colour palettes, the strategic overhaul required a departure from the original brand.The original Riffs Bar & Grill is well known among hotel guests and Sandton locals for its relaxed…
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