This annual event is aimed at raising awareness of women and child abuse in South Africa. The initiative challenges everyone to get involved and "Stop abuse. One step at a time." In 2009 we rebranded "Sisters with Blisters" bringing the creative in line with walk's concept of 'shoes' via an illustrative style and imagery that whilst softening the 'ugliness of the cause' has a strong appeal and speaks to the target market. We remain involved in the design and marketing of the annual walks, and most recently redeveloped the website.