As a brand KYOCERA is focused on building a better future for humankind, and the spirit that this is all achieved in forms an integral part of their personality. Since winning the account in 2010 we have worked with KYOCERA to find its South African voice and have completed new launch campaigns, print and radio campaigns. One of the highlights of 2011 included the "Infinite Potential" television advert, which first aired in South Africa in July 2011.
"Infinite Potential" is not what one would expect from a multi-functional advert, so be prepared to be surprised. A conscious decision was made to avoid the predictable 'office-scenario' concept. Instead, the story of a brand philosophy, rather than a specific product, is told, and the opening lines 'mankind has infinite potential' sets the scene for this inspirational message.