Billy G's is an up-market, family buffet restaurant located in the Montecasino complex. The restaurant is named after South Africa's most famous chef, Billy Gallagher, the man who pioneered South African cuisine, with all its influences and diverse flavours and who also coined the phrase 'rainbow cuisine'. Our brief was to develop a logo that encompasses the essence of the Billy G's where there is something for everyone, and take this branding through the restaurant to create an immersive experience.