This groundbreaking 'reality' promotion was the first of its kind in South Africa. Following a station makeover in 2009, Jacaranda 94.2 offered listeners the opportunity to compete for and win a makeover, including a boob job, gym membership for a year and a bag of cash. We created a fun, eye-catching, tongue-in-cheek look for this multi-platform campaign as well as live reads, website and viral. The campaign was one of the most talked about promotions in town and proved hugely successful.